Kristin Shum

Senior Graphic Designer with expertise in sports branding and marketing. Currently with Major League Baseball’s Athletics leading creative execution across marketing campaigns, digital platforms, and fan engagement initiatives. Her experience also spans tourism and lifestyle branding at Visit California and visual branding across industries.

Market Launch Creative | Uniform Patch | Apparel | Out-of-Home

ATHLETICS IN SACRAMENTO

Market Launch Creative | Event Branding | Digital Advertisements

ATHLETICS IN LAS VEGAS

Social Graphics

Campaign Creative | Digital and Print Collateral | Out-of-Home

SPOTLIGHT: 2025 All Star Campaign

Creative Direction | Digital and Print Graphics | Asset Management

MEDIA WEEK PHOTOSHOOT

Marketing Graphics

Publications | Layout | Print

PUBLICATION DESIGN

All Stadium Giveaways | Packaging Design | Apparel Design

PACKAGING & MERCHANDISE